Nordstrom Anniversary Sale Returns July 12 with New Brands and In-Store Events

Nordstrom Anniversary Sale
Photo Credit: Nordstrom

Nordstrom’s annual Anniversary Sale will run from July 12 through August 3, offering discounts on next season’s fashion, shoes, beauty, accessories, baby gear, and more. Early access begins as early as July 8 for Nordy Club cardmembers, depending on their membership level.

Originally launched in the 1960s, the Anniversary Sale is considered one of Nordstrom’s biggest events. For a limited time, shoppers can buy new fall arrivals at discounted prices before the season starts. This year, the sale will include over 65 new brands and feature discounts of up to 50% off select items.

New brands participating include Sperry, Rothy’s, G.H. Bass, Alice & Olivia, Magnetic Me, Florence by Mills, and Freshman. Returning favorites include Zella, Caslon, Open Edit, Madewell, Frame, Nike, UGG, AG, and La Mer. Beauty deals will span makeup, skincare, fragrances, and tools from brands like Charlotte Tilbury, MAC, Jo Malone, Oribe, Olaplex, and Byredo.

Services include in-store pickup, free style help, and on-site alterations. Nordstrom will also host over 1,400 in-store events during the sale, including giveaways, makeovers, and personalized shopping experiences.

Key Dates:

  • July 8: Early access begins for Icon members
  • July 9: Ambassador members
  • July 10: Influencer members
  • July 12–August 3: Open to all shoppers

Block Party in Downtown Seattle

To celebrate the start of the sale, Nordstrom will host a free block party on Saturday, July 12, from 10 a.m. to 6 p.m. at Westlake Park and Pine Street (between 4th and 5th Avenues).

The event will include:

  • Live entertainment and performances
  • Food trucks and local vendors
  • Kids’ activities, including face painting and crafts
  • Brand activations from Jo Malone, Sisley, Westman Atelier, Faherty, Flamingo Estate, and more
  • Community partners including United Way of King County, Shoes That Fit, and the Seattle Art Museum

The event is open to the public and coincides with the first day of the Anniversary Sale.

Home Comfort Alliance 300 x 250 - March 2026
Nordstrom Anniversary Sale
Photo Credit: Nordstrom
Nordstrom Anniversary Sale
Photo Credit: Nordstrom
Nordstrom Anniversary Sale
Photo Credit: Nordstrom
Photo Credit: Nordstrom

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