The holiday season at The Bellevue Collection brings together events, shopping, and photo opportunities for both residents and visitors alike. This year’s lineup includes nightly outdoor entertainment, Santa photo sessions, a variety of in-center offerings, and a curated gift guide.
A highlight of the season is Snowflake Lane, the nightly parade along Bellevue Way between NE 4th and NE 8th Streets, passing in front of Bellevue Square and Lincoln Square. The parade, scheduled each evening at 7 p.m. from November 28 through December 24, 2025, features illuminated floats, live music, and snowfall. Free parking is available in the Collection’s garages, and visitors are encouraged to arrive early on weekends.
Families can also visit Santa at the Snowflake Lane Factory, where Santa arrives on November 28 for workshop-style photo sessions. The experience is designed to offer children and families a memorable opportunity for holiday photos. Reservations are required.
Throughout the season, additional Holiday Entertainment takes place in Bellevue Square’s Center Court, including performances by local school choirs and orchestras. These programs contribute to the festive atmosphere throughout the shopping center.
The Bellevue Collection’s Holiday Gift Guide features a variety of gift ideas, including clothing, jewelry, bags, and other products available in its stores. See fashionable finds to stay warm this winter, chic accessories, beauty favorites and creative surprises for all ages.
Visitors can also learn more about holiday shopping hours, gift card options, and complete event details through the holiday website, providing a convenient resource for planning seasonal outings.
For more details on holiday events and offerings, visit bellevuecollection.com/holiday.
