JC Penny Bellevue SquareThe Bellevue Square J.C. Penney store has been in need of an update for some time. According to our news partner the Seattle Times, new Penney’s CEO Ron Johnson, has decided to begin a dramatic rebuild of the Bellevue store.

Penney is embarking on the introduction of its store-within-a-store concept. The Bellevue Square store will be one of the first nationwide to receive the facelift. Over the next two years, 1100 stores will be renovated nationwide. The marketing strategy is to turn existing Penney stores into collections of smaller shops that highlight popular brands.

The Bellevue Square store will remain open during the makeover. Company officials are hopeful that J.C. Penney can increase its lackluster sales with the redesign.


  1. Perhaps the most interesting bit of info in the article is the part about Kemper Freeman attempting to buy them out of their lease a few years ago. Sure, the JCP store at Bellevue Square really isn’t up to the standards of the rest of the mall these days, but I’m trying to figure out what he’d expect to replace them with. There just aren’t a lot of big mall anchor chains out there these days that would really fit in there all that well.

  2. I am certain Bloomingdales or Saks Fifth Avenue would love to have an anchor store at Bellevue Square.

  3. I like having a JC Penney’s here. They have good clothes and are not that expensive. Glad they are doing a remodel. The store has been looking better with the few touch ups they have made.

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