Microsoft announced late last week that they would be closing all of their retail locations. They have shifted their focus to their online retail store, mainly due to the need to adapt during COVID-19.
Since having to close in late March, Microsoft has seen significant growth in their digital storefronts. This includes Microsoft.com, and stores on Xbox and Windows.
The company said that they will continue investing in digital innovations across software and hardware. Their announcement goes on to explain that they will offer new services like 1:1 video chat support, online tutorial videos, and virtual workshops with more digital solutions in the future.
According to Microsoft’s news release, the closing of all physical stores will result in a pre-tax charge of approximately $450M. The charge includes mostly asset write-offs and impairments.
Microsoft currently has 82 stores open, including the Bellevue Square location.
“Our sales have grown online as our product portfolio has evolved to largely digital offerings, and our talented team has proven success serving customers beyond any physical location,” said Microsoft Corporate Vice President David Porter. “We are grateful to our Microsoft Store customers and we look forward to continuing to serve them online and with our retail sales team at Microsoft corporate locations.”
The Bellevue Square Microsoft Store celebrated its grand opening in November 2010. It was the seventh Microsoft branded retail store to open. The store was 5,374 square feet and employed 50-60 employees.
This is the most distressing news I have ever heard. The Bellevue Square Microsoft store has been my e- support as a senior for years. Please do not take that away.
This sucks. I believe it is a bad move. I specifically bought a Surface knowing I could get help at the store. Now ai can just buy any brand at Costco or Amazon since the price will be the driving factor, with no personal customer support.
This is great news. Glad to see the Microsoft finally shut down this experiment.
Who do I talk to about how to fix my keyboard for surface
Closing the stores is sad. How are we to get our devices repaired by appointment now they are closed. That was a wonderful service. Many many times that service saved me in a desperate and seriously needed time.