A new Rolex/Bucherer boutique opened on Oct. 8 at The Shops at The Bravern in Downtown Bellevue.
The store is on the shopping center’s main level, near Gucci and Omega, whose boutique is two storefronts away. It takes over the space formerly occupied by Wolford, an Austrian luxury brand that had been at The Bravern since the shopping center opened in September 2009. The storefront is attached to the former Neiman Marcus store, which closed in 2020.
Rolex filed permits with the City of Bellevue for the boutique in December 2025.
Most Rolex watches are sold through authorized dealers, usually high-end jewelers such as Ben Bridge, and the brand runs relatively few stores of its own. The Bellevue boutique is operated with Bucherer, a Swiss watch and jewelry retailer that was founded in Lucerne in 1888 and has more than 100 stores worldwide. Rolex announced it would acquire Bucherer in August 2023.
Since 2024, Rolex has opened boutiques in Tampa, Jacksonville, Atlanta, Plano, Texas, the Miami Design District, Montreal’s Royalmount, Beverly Hills’ Rodeo Drive and London’s Old Bond Street.
The opening comes as Schnitzer West LLC, which originally developed The Bravern, moves to buy back the complex’s office side. A news release in July said the company is under exclusive agreement to purchase The Bravern Office Commons and Garage. The property has two office towers at 11111 and 11025 NE 8th St., with 749,694 square feet in total. Microsoft leased both towers from 2009 through 2025.
A representative said the boutique will hold its grand opening on Oct. 27.
