Performing Arts Center Eastside at the Tateuchi Center recently experienced a refresh which included a new logo, new colors, brand assets, refreshed social media and a relaunched website. The new colors are bold and vibrant to reflect the spirit of the community. Visitors to the website can now more easily navigate and understand all things PACE related.

PACE CEO, Ray Cullom, took on his role in August of 2018 with over 20 years of experience in the commercial and non-profit arts industry. Cullom explained that the programing will attract different kinds of audiences, with the integration of technology and other genres of music and art. Audiences will be participants and not just witnesses.

According to Cullom, “the goal for PACE is to be the best, most technologically advanced theatre in the world when it opens and to have the capacity to remain that way for the foreseeable future.” New technology like augmented and virtual reality will be built into the performing arts center.

The future home for innovative performing arts programming will include two theaters. There will be an intimate 225 seat theater, which will serve as a venue for jazz, vocalists, blues and other local performers, as well as a 2,000 seat concert hall with symphony performances and local community ballet. A large outdoor balcony on the upper level of the building will feature large art installations that will be open to visitors in the summer.

Performing Arts Center Eastside is slated to break ground in a few years.